.Google's Martin Splitt answered a question in the search engine optimisation Workplace Hours podcast concerning whether duplicating YouTube video web content into message on a website page would certainly be actually viewed as replicate material and also have a damaging effect on the web page ranks.Although replicate web content is actually certainly not a damaging ranking variable, content released on a much more authoritative internet site can easily trigger the material on the less reliable site to be outranked. It is actually a valid inquiry to inquire given that information on an authoritative is going to out perform the same web content on a much less authoritative one.Some in the hunt area pertain to one piece of material laying hold of the ranks of yet another as 'cannibalization' of the webpage's ranking capacity. This is actually the concern of the individual asking the inquiry.Google.com's Martin Splitt reported the sent inquiry:." If I create a YouTube video clip and then take that specific message or even material as well as location it on a website page, could Google.com flag that website or even site for duplicate content?".Different Content Media Are Handled As Separate.Martin Splitt addressed that the two types of information are various as well as are going to certainly not be actually dealt with as the exact same material, hence releasing text message material extracted coming from a video will certainly not be considered reproduce material.This is his response:." Absolutely no, one is actually a video clip as well as the various other one is message content, which would be unique content!".Posting Drew Out Text Coming From Online Video.Martin commended the suggestion of extracting text web content coming from a video recording as well as republishing it as content, taking note that some folks prefer to consume web content in content form instead of watching an online video. Turning around the flow of information from message to sound or even online video is actually most likely not a poor suggestion additionally since some folks have trouble reading through text web content and also might like paying attention to it coming from a video or even a podcast format.Martin discussed posting online video content in a textual model:." It is actually also certainly not a poor suggestion, some customers (like me) might like a content variation and also others might not have the capacity to utilize a video clip version of the information from the beginning because of bandwidth or visual restraints.".Takeaways.The suggestion behind the question is actually repurposing content and also it is actually a great idea. Look is much more than Google, it's also YouTube and also everywhere folks acquire their audio information, like Spotify. The truth that there is no cannibalization of the web content between channels produces repurposing a worthwhile method to stretching your material grasp.Listen to the podcast at the 8:20 moment mark:.Included Picture by Shutterstock/Roman Samborskyi.